India’s one of the famous YouTuber Ajey Nagar as known as CarryMinati became the Brand Ambassador of Arctic Fox – A Company for bags, Backpacks, Messenger Bags, Men’s Duffle Bags, Accessorize Bags, Kids School Bags, Lunch Bags Online, Laptop Bags, Gym Bags, Pouches for School.
“Arctic Fox is a brand that has always stood for creativity and innovation. We, as a brand, have always believed in looking at the world differently, paired with a spirit of relentless optimism and perseverance we think we can change the world for good. We’re very excited to launch our new personalised gaming backpack and to bring Carry Minati on board as our new brand ambassador. We believe that his story and personality complement the brand’s universe and we’re excited to work with him on many more projects,“- said by Sridhar Thirunakara, founder and CEO, Arctic Fox.
Dhruv Sachdeva, founder and chief creative, Humour Me, said, “The day and age of doing a conventional brand ambassador launch campaign are long gone. Ajey as a creator is known for being brutally authentic. When working with a celebrity or top creator one has do justice to both the crea tor’s brand as well as the brand they are endorsing. We were clear from the get-go that whatever we chose do had to be authentic to both brand Arctic Fox and Carry. This was an extremely bold and ambitious idea and it needed an equally audacious brand to be in on the joke to bring about a larger message.